Aption was founded as an equity pooling solutions for founders, executives and early employees. 
The main challenge in this project was to combine a highly innovative product and a wealth management. We needed to balance between these two visual identities. 

Work

Branding
Company Website
Platform UX/UI

Challenges &
solutions

The main challenge was to create trust with a new product in wealth management. Product that was created to reduce financial risks from starutp founders & executives.

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After a deep research of the market, competitors and users the brand visual language was born. A graphic language of an exclusive club for a "new money" - tech entrepreneurs.